About Us

Who We Are

ASSI History

Over 20 Years of Service To Our Communities:

Accident Support Services International Ltd (ASSI). is the private enterprise element of a partnership between Police, Insurance Companies and private enterprise. The company is the operator of several Collision Reporting Centers and the creator of a Microsoft Award Winning Collision Records Management Solution CROMS. ASSI has been providing professional collision management solutions since 1994.

The objectives of our Collision Reporting Centers:

  • Providing superior customer service to the Public.
  • Providing cost containment measures for the Police and Insurance Industries.
  • Improve road safety and create safer communities.
  • Prevent and detect insurance fraud.

The objectives for our Collision Records Management Solution:

  • Provide our clients with a state of the art collision management solution.
  • Increase the availability of information.
  • Improve road safety and create safer communities.
The way that collisions were investigated was forever changed, in October 1994 with the grand opening of Accident Support Services International Ltd (ASSI) first Collision Reporting Center (CRC) located in Toronto, Ontario.

In 1992, police services throughout Ontario realized that it had become unfeasible to send police to investigate every property damage collision. Citizens were waiting for hours at the side of the road for collision reports, causing congestion and a visual distraction, leading to an increase in secondary collisions. The Government had given police services approval to no longer investigate property damage collisions. At the same time, Insurance Fraud was on the rise and would have been augmented with no verification that a collision had taken place. The Insurance Industry was alarmed by this and predicted that insurance fraud would run rampant with no police involvement or proof that a collision had even occurred. The Insurers lobbied diligently for an alternative solution.

Steve Sanderson, founder and President of Accident Support Services International Ltd. was from the automotive industry and was aware of the problems insurers would experience without collision reports as well as the challenges police and government would face without the statistics for road safety. Mr. Sanderson worked with the Ministry of Transportation, police, and insurers to come up with a solution. The answer was a centralized facility to report collisions to both the police and insurance, assisted by customer service personnel.

Within one year after the pilot project began, one CRC turned into three. The results of the first year that the initial three CRCs were in operation allowed for $5 million dollars in officer time and associated costs to be reallocated to other higher priorities. It was realized that there was no returning to the old system of officers investigating every property damage collision.

Collision statistics were preserved for all stakeholders, and a proven solution for alternative collision reporting was established.

Supporting Insurance Members

Our Professional Staff

ASSI History

Steve Sanderson, President

Steve Sanderson is President and Founder of Accident Support Services International Ltd., which operates Collision Reporting Centers (CRCs) in partnership with Police and the Insurance industry. Starting with a single Reporting center in 1994, Steve has successfully developed the organization to cover 53 Police Jurisdictions, including 32 Collision Reporting centers in Ontario and Alberta. The Accident Support Services model for Collision Reporting centers is the benchmark for CRCs throughout North America.

Steve is also the visionary behind CROMS, the Microsoft and Insurance-canada Award Winning "Collision Reporting & Occurrence Management System."

Mr. Sanderson makes customer service and satisfaction a priority, ensuring efficient and effective management utilizing the age-old principles of honesty, integrity, attention to detail and hard work.

Mr. Sanderson has been awarded the Queen Elizabeth II Diamond Jubilee Medal presented by the Governor General of Canada for contributions to Canadian society. He participates in a number of Police and Insurance Associations.

ASSI History

Rick Yates, Vice President, Insurance Programs

Rick Yates is the Vice President of Canadian Insurance Programs at Accident Support Services International Ltd., joining the company in March of 2017.

Rick brings over 25 years of experience in the Automotive and Insurance industry beginning in Vancouver and ending in Toronto. He has been an active member of the CICMA of Ontario since 2006 and President in 2010/2011 and continues to participate in the Annual Golf tournament as their MC. He is a graduate of the British Columbia Institute of Technology (BCIT) with a Business Management Degree in Computer programming. He helped develop and launch the first Auto Glass claims call centre in Canada with Speedy Glass and grew it to two centers and over 40 Customer Service Representatives. He was the first Vendor Manager for TD Insurance and rose to the position of Vice President of Claims – Western Canada. Rick has also owned and operated CARSTAR Collision franchise locations in the past with his wife Wendy.

ASSI History

Lynn Hemingway, Vice President, Operations

Lynn is a graduate of Mohawk College where she completed her Graphic Design Degree. Over the years Lynn has held many managerial positions prior to joining ASSI and was responsible for hiring and training of retail teams for branches opening across Ontario. In many of her positions Lynn was a primary trainer of employees, involved in process review and policy implementation. She has worked in the Fraud Prevention Industry and the banking industry in partnership with law enforcement.

Since joining ASSI in August of 2003, Lynn has managed the Brantford, North York and London Collision Reporting Centers (CRC). She has also served as our South Western Ontario District manager, responsible for 14 CRCs. Lynn has been involved in the day to day operations, staffing and training. This experience has allowed her the opportunity to learn all aspects of the company from the ground up.

ASSI History

Ken Pushparajah B App BA, CPA, CGA, Controller

Ken joined Accident Support Services International Ltd. in November of 2002, bringing with him over 15 years of experience as Controller in the travel and automotive industries, ranging from single branch to multi branch environments.

Ken's accounting, auditing and management experience, together with excellent analytical, communication, problem solving, decision making and leadership skills, as well as the ability to adapt readily to new challenges, make him a truly valuable addition to our Management Team.

ASSI History

Fernando Vitorino BSc, MMSc, ITIL, PMP, PSM, Director of Information Technology

As the Director of IT, Fernando Vitorino oversees all aspects of information technology activities at Accident Support Services International Ltd. Fernando and his team are responsible for the development of propriety online applications, business intelligence analytics and information security critical for the success of Accident Support Services International Ltd.

Fernando has 18 years of experience in information technology developing and managing business solutions. Prior to joining ASSI, Fernando has held senior positions at Infor and Kodiak Group Holdings Inc. where he was responsible for application development, information systems management and systems architecture.

Fernando has received a Master’s degree in Management Sciences from the University of Waterloo as well as his ITIL, PMP and PSM certifications.

ASSI History

Jacqueline Massi, Manager of Operations, North East Ontario Division

Jacqueline Massi is a graduate of Dalhousie University, where she completed their Bachelor of Commerce Cooperative Program, with a Major in International Business. She also attended Queens University’s International Study Center in Sussex, UK. Before joining Accident Support Services International Ltd., (ASSI), Jacqueline obtained internships at Agriculture and Agri-Food Canada and Foreign Affairs and International Trade Canada. Since joining ASSI in August of 2007, Jacqueline has served in a training and marketing capacity before being promoted to Manager of Operations for our North East Ontario Division. 12 of our Collision Reporting Centers report directly to her, and she is involved in the day to day operations, staffing and continuing success of those locations.

ASSI History

Ashley Kendall, Business Service Representative

Ashley joined Accident Support Services International Ltd. in 2011, starting as a Counselor at the North York Collision Reporting Centre. From her work on our front lines, assisting drivers to complete their motor vehicle accident reports, Ashley has expert knowledge of our Collision Reporting Centres and Collision Reporting and Occurrence Management System (CROMS) programs, and a keen understanding of the policy holder experience in the hours immediately following their collision. In the summer of 2015, Ashley transitioned to our Head Office team. In her new role as Business Service Representative, Ashley is working towards building stronger relationships with our insurance partners. Using her ASSI experience and understanding of the insurance industry, she is responsible for communication and education on the opportunities provided through our CRC and CROMS programs. Training seminars are the most effective way to relay this information and Ashley customizes the training sessions to fit the specific needs of the user group. Ashley is a graduate of Seneca College, with her Business Marketing Degree and is currently working towards her Chartered Insurance Professional designation.