From Innovation to Expansion: The Story of Collision Reporting Centres
A Look Back at the Origins
In 1994, a transformative idea took shape in Toronto, Ontario. Accident Support Services International Ltd. (ASSI), in collaboration with local police and insurance partners, launched the first Collision Reporting Centre (CRC). This initiative was born out of a need to streamline minor collision reporting, reduce police workload, and combat insurance fraud.
The concept was simple yet revolutionary: create a centralized location where drivers involved in minor collisions could report incidents, receive guidance, and begin the insurance process—all without requiring police to attend the scene. The first CRC proved so effective that within a year, the program expanded to three centres, saving millions in police resources and improving the post-collision experience for citizens.
Growth Across Canada
Over the next three decades, CRCs became a cornerstone of post-collision care in Canada. ASSI expanded its network to include 48 CRCs across Canada, serving 55 police jurisdictions. These centres, funded by insurance partners and free to the public, have become trusted hubs for accurate reporting, fraud prevention, and efficient claims processing.
In 2022, ASSI once again led the way with the launch of North America’s first pedestrian and cyclist-only CRC in downtown Toronto. This innovative centre addressed the growing need for accessible, inclusive services in urban environments.
Looking Ahead: The Future of CRCs
ASSI is not resting on its success. The future of CRCs is being shaped by technology, accessibility, and data-driven innovation:
Digital Transformation
ASSI’s Collision Reporting and Occurrence Management System (CROMS) is evolving. With CROMS 3.0, insurers and police gain real-time access to detailed collision data. Citizens can now pre-report collisions online, reducing wait times and improving service flow.
Smarter Insurance Integration
New features like Total Loss Notification, Amendment Alerts, First Notice of Loss, and Fraud Flags help insurers act faster and more accurately.
Personalized Customer Experience
Trained staff provide compassionate, step-by-step guidance to individuals involved in collisions, ensuring the reporting process is clear and efficient. Whether assisting with documentation, answering questions, or helping navigate insurance procedures, CRC representatives are committed to delivering a calm and supportive experience during what is often a stressful time.
Continued Expansion
ASSI is actively expanding into new regions, particularly in Atlantic and Western Canada, to bring CRC services to more communities. Each new centre is tailored to local needs, ensuring relevance and impact.
From a single centre in Toronto in 1994 to a nationwide network of innovation, ASSI’s Collision Reporting Centres have redefined how Canadians handle collisions. With a clear vision for the future—rooted in technology, service, and safety—CRCs are poised to remain a vital part of the post-collision landscape for years to come. See a brief history of ASSI via media excerpts here.